When the PRISM scandal broke in the US awhile back, many concerns were raised over the security of the information in our data centers. Artmotion, based in Switzerland, stepped in with lock-down security and saw an increase in revenue of 45% almost immediately. We sat down with Mateo Meier to discuss why his company saw such incredible gains and to learn more about Artmotion’s offerings.
inside-cloud: What does your company do exactly?
Mateo Meier: Artmotion is located in Switzerland and specializes in secure IT solutions, with a focus on data center and server offerings. I founded the company in 2000 and since then the company’s services attract an international clientele looking to benefit from Switzerland’s central location, respect for confidentiality and tax advantages. Beyond that, Artmotion focuses on customers with high quality standards, who look for demanding security and confidentiality levels. For example customers like trading firms, banks and healthcare organizations with “secret” research or development needs. At the moment Artmotion’s customer base is from about 30 different countries around the globe and their main interest is secure hosting.
inside-cloud: The PRISM scandal was shocking here in the US. What was the reaction in Europe and specifically in Switzerland?
Mateo Meier: The NSA PRISM scandal had ambivalent effects on the Swiss hosting market. Speaking for Artmotion, after the first leaks were published we had an increase of 45 per cent in revenue and were able to grow with the scandal. Particularly, we were able to acquire new customers form the United States. As diverse online magazines state, in the worst-case-scenario the U.S. cloud market is about to lose approximately $35 billion to non-U.S. markets by 2016 (more details see: http://www.zdnet.com/u-s-cloud-industry-stands-to-lose-35-billion-amid-prism-fallout-7000018974/). Unfortunately, I cannot give you more numbers as those, as the effects of the scandal are still ongoing.
inside-cloud: How did this affect your business?
Mateo Meier: As mentioned before, Artmotion had an increase of 45 per cent in revenue, since the first leaks were published and regarding this case we were able to grow with the scandal. On the other hand, many of our customers felt insecure about the security of their data and still feel unsettled about the matter. At the moment, Microsoft is updating their TOS, in order that the Cloud Service accommodates to the Swiss law instead of the US law. In general, there’s been a huge movement in this sector and the market has been changing intensely for the past couple months.
inside-cloud: Everybody talks a big game when it comes to security and privacy in the data center. What sets Artmotion apart? What sets Switzerland apart from other counties in this realm?
Mateo Meier: Its location! One of the main reasons for companies to choose Switzerland as their hosting locations are Switzerland’s neutrality and independency, its low environmental risks and its long lasting political stability. As it is known, Swiss banks are governed by stringent laws, which also are a derivative of the nation’s privacy legislation. In consideration of data privacy and security issues, similar strict laws apply in Switzerland. Moreover, Switzerland is a country outside of the EU and therefore is not bound by pan-European agreements to share data with other member states, or other non EU countries. As you can see, hosting data I Switzerland has many benefits.
inside-cloud: What challenges does the future hold for data management? What exciting products will your company have to meet these challenges?
Mateo Meier: One of the challenges I believe most hosting companies are facing right now, are multiple security issues in general. At the moment we are being challenged by our new “Hosted Desktop Workstation” products and are developing an overall secure solution.