Big Blue Turns to the Cloud for Social and Data Analytics Products

Over at The New York Times, Quentin Hardy writes that I.B.M. is diversifying its product offerings by buying up cloud-based companies in an attempt to be a bigger player in the Big Data world as well as other new fields.

I.B.M. used to sell complex hardware, software and services packages to chief executives and their ilk. In the new world, it must also offer products for executives more directly involved with day-to-day operations that their departments can use without complex training or lengthy procurement, hassles like installing servers.

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